With such a pair of shoes make you handsome all summer long -Nike

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Nike company to expand the market first breakthrough is the youth market, the market consumers have some common features: love sports, worship heroes, Starchaser awareness, hope attention, active thinking, imaginative and full of dreams. According to the characteristics of young consumers, Nike has signed with some famous and popular sports stars, such as Drogba, Ronaldo, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho, Aguero etc..

In 2001, Nike developed a new type of slow shock technology, called Shox, after the development of air cushion technology. Sports shoes produced by this technology are also popular and sales are climbing. In addition to sports shoes, Nike's clothing is also innovative.